Do you enjoy flying or is it just a form of transportation to get you from A to B?
Before the modern aviation boom, flying was seen more than a mode of transportation.
This was during the golden age of flight where getting on an aircraft was just the start of an experience!
Airlines focused on giving their customers a 5 star service from the ground to the air.
7 course meals, expensive champagne and real china with real cutlery. Passengers were essentially treated a restaurant experience in the sky.
Why isn’t flying like this now?
As flying became more affordable for the masses airlines had to evolve their early business models with a focus on profitability. As planes grew larger, expenses and overheads also grew.
In-order to keep flying profitable, business models evolved to target consumers with varying levels of income with emphasis on maximising profits.
Therefore the luxury of flying as above evolved into what is now the modern First Class cabin.
Sure if you can afford to spend thousands of pounds/dollar/euros then you can get a similar experience to the early golden age but for the majority this isn’t an option.
Back to the present…
The introduction of the economy cabin changed the dynamic of flying for the majority. No longer was flying seen as a luxury and became a commodity.
Airlines now viewed passengers as commodities and diluted the on board experience under the guise of profit margins and load factors.
The advent of low-cost carriers over the past 20 years has all but eliminated the flight experience in short haul routes within Europe. Even the premium cabins for Euro routes have suffered.
Sure flying has changed. People are flying more than ever. Premium product on board is constantly evolving for those willing to pay the price. In reality for the majority flying will only be a route to get from A to B.
Is this a bad thing? Only time will tell…
Travel With H